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The Fallacy of Cheap Tires

Posted April 23, 2018 10:12 AM

Do you ever shop for shoes in one of our Odessa area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?
When you choose new tires in Midland, what's the most important factor for you?

Give us a call at West Texas Automotive at 432-689-5414 for tire recommendations.

You know, buying tires in Midland is a big deal. It's a big ticket item so you know you'll be spending a lot. You're not only concerned about the price, but you want to know that it'll be a long time before you need to buy new tires again.

And of course there's the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it's important that people understand the effect of price on a tire's performance and durability. When I was a kid, my dad had a saying, "Pay twice as much and buy half as many."

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They're more comfortable, have important safety features like steel toes and non-slip soles and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you're familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain's own brand. It's important to know that most private label tires are built by the same Tier 1 brands that you are familiar with, so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can't expect a Tier 3 tire to deliver the same performance and durability as the others.

So let's say you need new tires. You've determined the features you need. So you have several options, including price options. Now, you've probably heard the term 'it's a 40,000 mile/64,000 km tire' or 'it's a 60,000 mile/97,000 km tire'. Simply put, the manufacturer warrantees the tire for 'X' number of miles/kilometers. If that's important to you, look for the warranty.

What's the difference in the tires with higher mileage warranties? It's the rubber compounds and the amount of tread material. As you might expect, you'll pay more for the longer-lasting tire.

Now the cheapest tires you can find won't have a manufacturer's mileage warranty, or if it does, it'll be relatively low. That brings us back to dad's saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won't cost twice as much, so you'll end up paying more per mile/km driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But at West Texas Automotive, we always counsel our customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only parts of your vehicle that touch the road. You're only as safe as your tires are well built.

Buy value – not price.

West Texas Automotive
4703 Andrews Hwy
Midland, Texas 79703
432-689-5414
http://themobiletirestore.autodealertips.com



Talk to West Texas Automotive About New Shoes for Your Vehicle

Posted April 16, 2018 01:26 AM

Custom wheels are one way that Midland folks express themselves and personalize their vehicle. But they aren't as cheap and easy as sticking decals on your back window. There are several factors that need to be considered, including cost, the fit of the wheel, modifications that will have to be made to the vehicle, how the new wheels and tires will affect the operation of the vehicle, your driving habits and, of course, the style of the wheels. Most Midland drivers start with the last factor: the style of the wheels. But that should be the last thing we choose.

When considering custom wheels, you should first carefully consider your budget. Some wheels may require adjustments to your vehicle suspension system, brakes, or traction systems. You need to know what you can afford before you start shopping or get your heart set on a particular type of wheel.

There are three basic ways you can change your wheels. First, you choose a wheel that is already the same size as the ones on your vehicle. Second, you can choose larger wheels and third, you can choose smaller wheels. Mounting wheels that are the same size as the ones already on your car sounds easy enough. But even though the wheel may be the same diameter as your current wheels, that doesn't mean it will fit your vehicle. Besides diameter, wheels also have an offset. This is the measurement from the inside edge of the wheel to the point at which it bolts on. If your new wheel does not have the same offset as your current wheels, your vehicle tires can rub on the inside or outside of the wheel well. This can lead to blowouts, uneven tread wear and other mechanical problems.

The tire and wheel professionals in Midland at West Texas Automotive on 4703 Andrews Hwy can help you select a wheel that has both the correct diameter and offset for your vehicle. Or, if you really want a specific wheel in spite of the offset difference, your technician may be able to install adapters that will make the wheels fit.

Mounting larger wheels is a more involved process. There are several ways of doing this. You can mount larger wheels but keep the overall tire diameter the same. Or you can “supersize” your tire/wheel combo. Mounting larger wheels while maintaining the same overall tire diameter is the easiest way to increase wheel size. You still need to adjust for offset. Generally, this alteration means that your new tires will be wider than the originals, so you will have to install adapters to keep them from rubbing on the wheel wells. Consult your service advisor at West Texas Automotive by calling 432-689-5414.

If you want to install larger wheels and increase the overall tire diameter, it is important that the package fits in the wheel well; you may have to do some minor modifications to your suspension. More importantly, you will have to reprogram your vehicle engine's computer to calibrate for the larger tire size. The computer calculates your speed based on the rotation of your tires, so increasing the size of the tires will render it inaccurate. Inaccurate speed calculations can mess up your anti-lock brakes and your stability control systems, as well as your speedometer and odometer.

As you can see, the more modifications you make, the more it becomes important to have your friendly and knowledgeable West Texas Automotive tire and wheel professional help you with your car care.

If you really want those “super-sized” tires, great: just factor in the issues listed above, plus you may have to have modifications done to your suspension system.

The larger wheels and tires will add weight to your vehicle. This weight is not held up by the suspension system, so is referred to as “unsprung” weight. Adding unsprung weight affects your car differently than just adding loads inside of your car. Unsprung weight can affect acceleration and braking. Putting large wheels on your vehicle may require an upgraded brake system.

Also, you may not get the performance from your vehicle that you've been used to. It may be sluggish when accelerating or harder to handle when turning. You may also find that the ride is bumpier than it was before. Of course, done right at West Texas Automotive, a good wheel job can sometimes improve a vehicle's ride or performance. It just depends on your vehicle, the type of wheels you choose and what you are hoping to accomplish.

Now let's suppose you want smaller wheels on your vehicle. That should be easier, right? Not really. You still have to worry about offset, and it is important that your computer be reprogrammed to account for calibration issues. And you may need adjustments to your suspension system.

Remember your budget? All of these scenarios require that you shell out some money. Perhaps now you can see why it is good auto advice for Midland drivers to make that consideration first, before setting their heart on a specific type of wheel.

Another consideration should always be your driving habits. Do you do a lot of off-roading on the outskirts of Midland? Do you carry heavy loads? Do you tow a trailer on Texas roads? All of these factors must be considered when replacing your tires and wheels. Some wheels just may not be up to the work you need them to do.

For example, if you mount large rims on your vehicle, then add low-profile tires to avoid major adjustments to other systems, they won't be able to handle off-roading as well as larger tires. There won't be enough sidewall on the tires to absorb the impact from off-roading. You could end up with dented or broken rims.

At the end of the day, Midland drivers should always put safety ahead of appearance. That's why you shouldn't add custom wheels to your vehicle without consulting with your West Texas Automotive tire and wheel professional. Cutting corners when installing custom wheels by not making necessary adjustments to all of the systems impacted by the change can result in dangerous operating conditions as well as repairs down the road.

The friendly and knowledgeable auto professionals at West Texas Automotive want to remind Midland drivers of the basics of vehicle safety: preventive maintenance, emergency preparedness and professional repairs. Stay safe, and stay on the road.

West Texas Automotive
4703 Andrews Hwy
Midland, Texas 79703
432-689-5414
http://www.themobiletirestore.com



Good Service at West Texas Automotive Equals Good Fuel Economy in Midland

Posted April 09, 2018 07:33 AM

Whether we're trying to save money, save gas or save the environment, most of us Midland drivers have an interest in decreasing fuel consumption. We've all heard about ways to save money on gas in Texas, but does it really add up to much? How much can we boost our fuel economy through preventive maintenance and more courteous driving?

The US government has a website that actually answers that question. Let's look at some of the data and find out if any of these fuel-saving ideas are really worth the effort. We've all heard that a tune-up can improve gas mileage. It turns out that it can save us 4% at the pump. At $3.50 a gallon, that's 14¢ per gallon in savings, and at $4.00 a gallon, that's a 16¢ per gallon savings.

Other common repair items can also save you at the pump. For example, if your oxygen sensor is faulty, it's not delivering the information to your engine's computer that allows it to calculate the right fuel-to-air ratio. The result? The fuel doesn't burn efficiently. Replacing that faulty sensor can save you 40% at the pump. That's certainly a reason to improve your car care and have the automotive professionals at West Texas Automotive inspect things once in a while.

A faulty oxygen sensor will activate the check engine light. So will a lot of other problems that are big fuel wasters. Finding out why your light is on and fixing the problem will also improve your fuel economy. Bring your car into West Texas Automotive in Midland and we will take care of it for you.

What about tires? Midland drivers have all heard that keeping them inflated will improve our gas mileage. True? Yep. It's a 3% savings for that one. And even small drops in tire pressure can start to add up, so a weekly tire check is in order.

Using the correct weight in motor oil is another way you can save at Midland area gas pumps. It adds up to a 2% savings.

What about that courteous driving? That doesn't cost us anything and doesn't require our Midland service center to implement anything. Is it worth the bother?

Again, the answer is yes. Sudden acceleration, such as charging away from stoplights, sudden stops and quick lane changes all add up in lowered fuel economy. Taking it easy when you drive on Texas roads amounts to a 5% savings around town and a whopping 33% savings on the freeway. Is it worth your time to slow down? How much do you get paid?

Speeding is another way we ding ourselves at the gas pump. We've all heard that it's okay to drive five miles over the speed limit, but that actually hurts our wallets. Eventually it could add up to more than a speeding ticket. An extra five miles over the speed limit ends up costing us 7% per gallon. Fifteen miles over? 23% Now there's a reason to slow down.

Another thing Midland vehicle owners can do to improve that costs nothing is to toss the junk out of our trunks. In other words, clean out the car and stop hauling around non-essentials. Don't treat your vehicle like a storage locker. Dumping one hundred pounds of extra weight adds up to a 2% savings at the pump.

So when you tell someone you were going somewhere anyway and they're welcome to come along, that's okay. But if someone tells you they need to come along and it's no harm to you since you were going anyway—well, now you can tell them, “Sorry, dude, but you're an extra fifteen cents a gallon!”

All joking aside, let's all do ourselves a favor and fatten up our wallets by practicing good car care and better driving habits in Texas.

West Texas Automotive
4703 Andrews Hwy
Midland, Texas 79703
432-689-5414
http://www.themobiletirestore.com



West Texas Automotive Guide to Using the Correct Fluids in Your Vehicle

Posted April 02, 2018 08:45 AM

Today's West Texas Automotive post focuses on using coolant. If you pour in the wrong kind, it won't protect the cooling system and may even void the warranty. Check your vehicle owner's manual. Of course, your West Texas Automotive service advisor will know the proper coolant for your vehicle.

Brake fluid is confusing for some Midland drivers. Back when we opened West Texas Automotive, most vehicles used Dot 3 brake fluid. Now we have Dot 4 and Dot 5. Some Midland residents mistakenly think the higher numbers are an upgrade. You know, if 3 is good then 4 must be better. That's not how it works. They are different formulations to meet the demands of differences in brake systems. Only one of them is designed for your vehicle.

Ditto for transmission fluid. For decades there were two basic types of tranny fluid used at West Texas Automotive: friction modified or not. With the tremendous engineering advances in vehicle automatic transmissions, there have been several new types of fluids developed to protect and lubricate them.

Nowhere are the advances in automotive fluids more evident to West Texas Automotive professionals than in motor oil. Many new weights and formulations have been created to meet the demands of today's high-tech vehicle engine design. Modern engines have more parts and much tighter tolerances.

That's where the new grades of engine oil come in. They have to be formulated to lubricate, protect and clean all of those vehicle engine parts, big and little. The oil has to be thin enough to get into little passages, yet resistant to vaporization.

At West Texas Automotive in Midland, we believe that in some ways modern automotive fluids are just as impressive as the new engines. Because weights of oil and types of coolant and transmission fluid are so carefully matched to the vehicle, make sure you always use the proper fluid if you are topping off at home.

West Texas Automotive
4703 Andrews Hwy
Midland, Texas 79703
432-689-5414
http://www.themobiletirestore.com